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Scholastic's 'Open a World of Possible' campaign does just that

11/18/2014

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When I was a little girl, there was nothing I looked forward to more than the Scholastic Book Fair. Getting to flip through the magazine with my mom and circling which books I wanted was better than Christmas. So when I found out in March that I would be working at Scholastic as a publishing intern this past summer, you could only imagine my excitement. After all, working at Scholastic is was rekindled my love for children's books and ultimately inspired me to become a public librarian. 

Even just being at Scholastic was incredible. I was surrounded by people like me all day – people who love books; people who dedicate their lives to promoting childhood literacy. Toward the end of my internship, Scholastic's CEO Dick Robinson announced that company would be launching a new mission statement, "Open a World of Possible," and I instantly became even more proud to work there.

'"Open a World of Possible points to independent reading as a doorway to imagination and discovery – 
a way to motivate children to read and learn and realize themselves,'" said Robinson in his message about the new mission statement on the Scholastic website.

Open a World of Possible and the idea that it encapsulates is reflected in massive amounts of research. But simply launching a new mission statement isn't enough, and Scholastic knows that. That's why they've started a new social media campaign to promote their message using the hashtag, #sharepossible.

Scholastic is encouraging people to participate in the social media campaign on its website, stating:

"Open a World of Possible drives social engagement in classrooms, at home and online, so teachers, 
parents and children can connect and share the pleasure of reading with each other. We’re connecting 
and enabling you to help each other by sharing your best ideas and advice – like favorite books and 
authors, ideas for read alouds, creative reading experiences – all the wonderful and inventive ways you 
are encouraging independent reading in your classroom and at home. Share your best ideas and advice 
at #sharepossible."

This revamped and updated mission statement reminds me that there are so many likeminded people out there who see the value in inspiring children to love reading. It reminds me why I am doing what I'm doing. It makes me hopeful, it makes me proud, and it makes me want to go pick up a book. So I think I'll leave you with an extended excerpt about the mission statement and go and do just that.

"Scholastic’s mission is built on helping children learn to read and love to read. 
We believe that independent reading is a critical part of children’s learning and growth.
 
With support from teachers, parents, and schools, children choose from Scholastic
 the books they want to read, and discover the pleasure and power of reading. 

Finding the right book at the right time can light an emotional spark within
children that motivates them to read more, understand more, and read joyfully. 

When that happens, the world opens. Everything becomes possible."
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    Author

    Tessa Fox is the Early Literacy Librarian at the Kenosha Public Library. After working in the journalism and publishing fields, Tessa decided to dedicate her life to books and public librarianship, and went back to school to get her Master's in Library and Information Science from the University of Wisconsin-Milwaukee, where she graduated in December 2016. Tessa has been working in public libraries since 2014. Disclaimer: The views expressed here are mine alone and do not reflect those of my employer.


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